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Paraisópolis favela in São Paulo beside luxury apartment towers

Case Study · Health Poverty Action · São Paulo

Why legalise drugs? How I helped Health Poverty Action make the case for reform from inside a São Paulo favela

I co-produced a short film with Health Poverty Action, shot in São Paulo’s Paraisópolis favela, in which community leader Marcio explains why governments should legalise and regulate drugs to protect marginalised communities.

1
Community voice
Marcio, favela community leader
First
Person
Shot with exclusive favela access
UN
Policy context
Commission on Narcotic Drugs
The film

Watch

Health Poverty Action · Paraisópolis, São Paulo · directed by Andrew Davies · Watch on YouTube ↗

01 The challenge

Moving the development sector on drug policy

Health Poverty Action wanted the development sector to treat drug policy reform as its business. Punitive drug policies criminalise marginalised communities and create cycles of violence and oppression, yet the issue is rarely framed as one of poverty and inequality.

02 The insight

Policy harm is easiest to understand from the inside

Reports and statistics make the argument; testimony makes people feel it. Hearing first-hand how enforcement treats rich and poor differently does more than any chart to show that the ‘war on drugs’ is a war on people.

03 Strategy

A community leader, in his own words

The film builds on Health Poverty Action’s report Punishing Poverty and on progress at the UN Commission on Narcotic Drugs towards moving away from prohibition. It centres on Marcio, a favela community leader who has seen the discrimination and brutality of drug policy enforced by a corrupt police regime.

In his words, “the privileged and the disadvantaged have a different experience of the police forces”. He calls drug policy racist, and says it creates violence.

04 Execution

Exclusive access to Paraisópolis

We filmed in the first person with exclusive access inside the favela, so the testimony is set in the place it describes. Protecting the people telling their stories mattered as much as telling the story itself.

05 Craft

Making economic pressure visible

I set out to visualise the economic pressures that push people into the lowest levels of the drugs trade, and the deadly consequences when marginalised communities clash with police. Paraisópolis sits right beside towering apartments with private pools, and that one view shows the inequality the film is about.

Point of view

First person, inside the community.

Testimony

Marcio, a community leader, in his own words.

Visual argument

Favela and luxury towers in the same frame.

07 The closing line

A war on people, told by the people

One community leader, filmed inside his own favela, makes Health Poverty Action’s case that legalising and regulating drugs would protect the people the war on drugs harms most.

Credits

Production

Director

Andrew Davies

Co-producer

Health Poverty Action

Contributor

Marcio, community leader

Production company

Campaign Film Ltd

Location

Paraisópolis, São Paulo

Get in touch

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Email directly: hello@campaignfilm.com

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Advocacy built on testimony?

I film with vulnerable contributors in a way that protects them, with informed consent and care for identity, without losing what makes their story true.

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