top of page

UK 07835 51 62 94


No, ghost gear isn't equipment for hunting down paranormal apparitions.

A discarded fishing pot
Discarded or lost fishing pot presumably washed up at Durdle Door

Ghost gear encompasses abandoned, lost, or discarded fishing gear, including nets, traps, and lines, which poses a persistent threat to marine life by continuing to trap and kill for years.

During a recent stroll down at Durdle Door, I stumbled upon a lost fishing pot, an unfortunate example of what is commonly known as Ghost Gear.

Alliances such as the Global Ghost Gear Initiative (GGGI) actively collaborate with governments, NGOs, and businesses to address this pressing issue.

Over the past few years, we have produced a couple of films shedding light on this problem.

In collaboration with World Animal Protection, the Global Ghost Gear Initiative, and Pembrokeshire Coast Marine Reserve, we created two Public Service Announcements (PSAs) — one tailored for the diving community and another for the fishing community, the latter I'll post about shortly.

This film featuring Joanna Toole ( specifically targets the dive community, urging them to "Buddy Up," a term familiar to divers, for the protection of marine life.

This film was originally made for the World Animal Protection SeaChange campaign. World Animal Protection now point to the work of the GGGI. This film has been updated with the GGGI reporting tools.

For those who come across lost gear, the GGGI offers a helpful app for reporting, accessible through their website:



Directed by Andrew Davies

//Illusions (Dir. Andrew Davies 2021)

We wrapped on my latest music video for Faultress back in February when it was freezing cold in a cavernous old building in Hastings, South East England.

Faultress' latest release - 'Illusions' - is a downbeat self examination of what is real, what is experienced in a relationship with another or simply with oneself.

I hear internal voices coming through in the lyrics that feel like a conversation or an argument with the self. Rosi (AKA Faultress) and I talked about our love of the Babadook (2014 Dir. Kent) and the depiction of childhood nightmares which became an influence on the set design - a room that responds to our moods and psychodrama.

I was inspired by Kirusowa's use of weather as character (or pathetic fallacy) so mountains and waves sit just outside the window, and rain finds its way into the room and emotional plane that our character inhabits.

//VFX Breakdown of Illusions (c)Campaign Film LTD

4 key shots from CampaignFilm

  1. Window & rain - created entirely in After Effects using caustics and particle simulations

  2. Multiple Rosi - 5 shot composite using motion control via Edelkrone's slider and head and post produced in After Effects.

  3. Practical rain - via a DIY suspended rainmaker and backlit using Aladdin lights from a gantry.

  4. Digital clouds - created in After Effects


  • Directed by Andrew Davies CampaignFilm

  • Creative, Camera, editing and VFX courtesy of CampaignFilm LTD

  • Set raw material was provided by White Rock Neighbourhood Ventures.

  • The build and crew came from CampaignFilm with assistance from and from Victoria Ford.

  • Lighting hire from MelodyVR

Behind the Scenes stills

//Images from left to right (c) CampaignFilm LTD

  1. The empty studio space in the Observer Building in Hastings

  2. Andrew Davies (Director) building the set

  3. Set taking shape

  4. Vicky working on a coiled hose-pipe suspended rainmaker

  5. Set lit and getting a final sweep

  6. Rosi Croom AKA Faultress in position before a take. Cam is an FS7 on an Edelkrone slider.

  7. Final lit set

  8. Rosi during a take

My client Humane Society International wanted to show the horror of fur farming without distressing people. So together we produced this reactions piece with celebrities Chris Packham, Lucy Watson, Peter Egan and Pete Wicks.

Using the new normal of a conference call we showed the celebs fur farm footage and intercut their reactions.

This got widespread media coverage and has rapidly become one of Humane Society's most watched social videos.

It may not be pretty and it may not be a beautifully lit film, but it does succeed in conveying a powerful message using the situation we all became accustomed to over the last few months.

bottom of page